Let Your Customers Tell You What Works Best.
Experimentation is one of the most exciting benefits of digital advertising. Its flexibility and tractability provides a cost-effective, statistically-significant means of determining what images, messages, and calls-to-action are the most effective with your audiences. These learnings can then be applied to off-line media tactics, sales collateral and other communications activities.
A/B testing (also known as split testing) is an experimentation method where two versions of an advertisement, app or landing page are compared against each other to determine which one performs better. The variations are shown to users at random, and statistical analysis is used to determine which one performs better.
H2 Digital can help you utilize online message testing to refine your brand positioning, prioritize your messaging. and ultimately drive better results for your business.Schedule a message testing consultation